← Chris Meisner

Low-fidelity wireframes taken straight to a working prototype with the engineers in the room — a full-screen, Snapchat-shaped experience where posting a poll and answering one were the same act. The company knew it wanted to build something around polls and did not yet know what, so the work was pulling the team leads' competing ideas into one shape. It did not ship at that scope, for funding reasons rather than the idea.

en.wikipedia.org/wiki/Beme_%28app%29 ↗

The challenge

The company knew it wanted to build something around polls and did not yet know what. Everyone had an opinion about what came next — which was the problem, and also, this being early 2017, exactly the cultural moment the product was reaching for.

Owned

Pulling the team leads' competing ideas into one shape, then proving it: low-fidelity wireframes taken straight to a working prototype with the engineers in the room, plus the strategy conversation about what the technology could actually do.

Outcome

A full-screen, Snapchat-shaped experience where people posted a poll and answering was the price of taking part. It did not ship at that scope, and the reason was funding rather than the idea.