Freelance Branding · 2013
Holstee
The logo, wordmark and brand system for a startup with a real mission, a good first product and no mark to put on it. It had to stamp cleanly across a wide, unpredictable range of products made with different artists — and it survived contact with everything they went on to put it on.
- The challenge
- A startup with a real mission and a good first product, and no mark to put on it. Whatever got made had to stand for who they were and still stamp cleanly across a wide, unpredictable range of products made with different artists.
- Owned
- The logo and wordmark, and the brand system around them.
- Outcome
- A mark that survived contact with everything they went on to put it on.