Taking early ideas to something buildable, since 2010
I’m a product designer working with founders and early teams, across brand, UX and UI — what a product is for, how it works, and what it looks like. I usually start before the product is fully defined, and finish with a working prototype and an interface system the team builds from.
Skills
- Brand
Shaping the narrative — who it’s for, the problem it solves, and how that gets communicated across modern brand touchpoints.
- UX
Defining what the product needs to do, and proving it out through clear flows and clickable prototypes.
- UI
Designing production-ready screens, components and assets — the system a real product gets built from.
Selected experience
Miles
2025-26Brand and Product Designer · Freelance
Brand foundation through to a build-ready interface: positioning and wordmark, type and colour direction, then the critical user path as a wireframe prototype running on real data, and the component set the team now builds against.
Product Designer · Freelancer
Working directly with the founders on flows and user-centred design — largely the work of turning genuinely complex information into something a person can read at a glance.
Citizen
2022–23Product Designer · Freelance
iOS design and prototyping for new product ideas — UX journeys and early concepts rather than maintenance of what had already shipped.
PickUp
2018–22Head of Product and Design · Co-founder
Co-founder and the only designer for four years — the identity, the product, the embed publishers dropped into their own articles, the SMS flow that let a fan play without installing anything, and the fundraise deck.
Buffy
2018Designer and Developer · Freelance
A new home page for a material nobody had heard of — designed in Sketch and built as a working prototype in Webflow at the same time, scroll-driven background video included, which the tooling of 2018 did not make easy.
Eater
2018Product Designer · Freelance
Art direction for Eater's restaurant recommendations — the screen where you say what you are looking for, and the card you land on once you have found it.
M13
2018Freelance designer
Branding, messaging and a clean mobile-first landing page built in Webflow, working directly with the founders.
Wyze
2018Contract product designer
iOS and connected-device flows — cleaning up and optimising user journeys on a product that already existed.
i.am+ / Omega
2018Brand and P · Freelance
Branding and new-product innovation on Omega — user journeys and market ideation alongside the founders.
Beme
2017Prototype designer, working close to the founders
Low-fidelity wireframes taken straight to a working prototype with the engineers in the room — a full-screen, Snapchat-shaped experience where posting a poll and answering one were the same act.
Contract designer
Concept flows and screens for large-format tablet dashboards a client and an advisor would use together, as the one outsider hired to show leadership something forward-looking.
Dig Inn
2016Product Designer · Freelance via Playlab
Mobile screens for Dig Inn's ordering and checkout flow — the unglamorous business of getting someone through a purchase.
MTV
2016Product designer · Freelance
iOS and platform work inside corporate requirements — systems thinking, cross-team collaboration and new product ideation.
Wink / Quirky
2013–15Head of Product, Designer
Quirky was inventing consumer products faster than any one of them could be designed for on its own, and Wink was the platform that had to make them behave like a single connected home.
Freelance designer
The experience design for a new reading experience, alongside their strategist, on a title carrying strict corporate and advertising requirements.
Holstee
2013Freelance Branding
The logo, wordmark and brand system for a startup with a real mission, a good first product and no mark to put on it.
Area 17
2012Full-time designer · Quartz, for The Atlantic
Quartz arrived with an unusually good brief: a news experience built mobile-first on the web rather than as an app, for a reader who is moving and wants a lot of information quickly.
Plated
2012Brand and Product Designer · Freelance
Branding and product for an early-stage startup — much of it the work of defining what the product was and how it should flow.
Gin Lane
2011Full-time designer
Digital experiences for progressive brands — ecommerce, startups and local New York businesses.
Red Antler
2010Designer · Full-Time
The agency's first hire, building brands and digital assets for startups, working with founders on both sides of the table.
Nooka
2010Designer · Intern · New York
A summer internship in midtown doing web and graphic work, directly alongside the founder.
The Art Institute of Phoenix
2007-10Student · BFA in Graphic Design · Phoenix, AZ
A BFA in graphic design, a student job at a one-man web shop, and an internship in midtown.